What ethical principle must be followed by New Mexico licensees?

In New Mexico, as in many other jurisdictions, the ethical principle of honesty and ethical conduct in dealings is essential for all licensees. This principle encompasses the need for real estate professionals to engage in truthful representation of facts, fair dealings with clients, and a commitment to maintaining integrity throughout all transactions.

Adhering to honesty ensures that licensees build trust with their clients and the public, which is a cornerstone of the real estate profession. This principle also helps protect consumers from misrepresentation and unethical practices, fostering a marketplace that operates on transparency and fairness.

While confidentiality regarding client information is an important aspect of professional conduct, it is often a subset of broader ethical obligations that include honesty. Discretion in financial matters and aggressive negotiation tactics might be relevant in certain contexts, but they do not encompass the fundamental ethical duty that licensees have to act honestly and ethically with all parties involved. Thus, the emphasis on honesty and ethical conduct serves as the foundation of professional practice in New Mexico's real estate industry.